Electing the President

I met a couple of people today discussing the election.
"You ready to vote?"
"Yes, I'm really motivated now. I just can't see how McCain and that woman can run the country."
Overheard a teenage girl with her girlfriends (all in Philly t-shirts) speaking to her father, "I can't believe Obama is going to win. Taxes are going to go up". "Got to have faith. Maybe it can be turned around." Her father replies.
With the enormous amount of material that has been fed into daily media (TV, radio, internet and newspapers), these anecdotes where ordinary people have tried to distill this election into a single issue that means something to them, is a sign that there are too many complex matters to keep in mind. While simplifying the election into a focused issue that is important to you is a legitimate method of deciding for whom you will vote, this method may be problematic. For instance, the person who simply couldn't stomach a McCain/Palin administration has no real evidence that McCain/Palin couldn't run the United States. I believe she meant that McCain is such a maverick (and hot head) that he couldn't run the White House. while his running mate isn't even worth mentioning by name. This opinion is not quite correct, as there is no evidence that McCain won't be ABLE to lead the country, while "that woman" is vice-president and won't really be leading the country at all. The girl who was afraid of an Obama Presidency because taxes will go up is equally wrong. Taxes will rise only for households which earn more than $250,000.
This method of making one's choice worries me as it would appear that many voters are making decisions based on incorrect assumptions.